Earlier today I was recapping our recent TVCNet meeting covering marketing and promotion and how focusing in on a target market will be better for your consulting business than casting a wide net. Here's more on this subject in an article I found called Niche Marketing Basics.
Enjoy!
1 comment:
There is another interesting older article in Entrepreneur humorously titled “Scratch a niche” at http://www.entrepreneur.com/magazine/entrepreneur/2005/august/78814.html
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