Thursday, September 4, 2008

How Well Do You Know Your Audience?

This month, TVCNet will be hosting a special workshop developed by one of our members. Instead of the normal meeting and presentation, Mike Fisch of Apropos will be delivering a preview of his interactive workshop titled The Apropos Marketing Foundation Workshop.

The Apropos Marketing Foundation Workshop will help business professionals kick-start their sales. It is an interactive session for developing a message that explains the benefits of your product or service and selecting a target audience who is likely to respond. These two elements form a marketing foundation, which supports and extends everything needed to reach out and win customers.

The workshop will be held at The WaterCooler located at 14th and W. Idaho St. in downtown Boise on September 25th from 10:00 a.m. to 12:00 noon. Admission is free for TVCNet members, $5.00 for non-members.

In preparation for event, I found an interesting article at titled Do You Know What Your Audience Wants? that will get you thinking about one way to identify your target market and match their needs with your services.

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