Here's a good post on why professionals should be blogging if they are not already.
Five More Reasons You Need to Start Blogging Today
Aside from the potential to increase traffic to your website, blogging provides consultants a platform to publish their expertise in their chosen field. It increases their exposure among their target audience and helps to build credibility.
If you are waiting for that trade journal to pick up your article to publish in their next edition, try blogging and be your own publisher!
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