Friday, May 4, 2007

Promotion That Pays Off to be Presented at May Treasure Valley Consultants’ Network Meeting

Treasure Valley Consultants’ Network proudly presents Promotion That Pays Off, a presentation by Kathy Martin of Sanders Martin Consulting on May 22nd from 5:30 p.m. to 7:00 p.m. This event will be held at Chicago Connection located at 1935 South Eagle Road in Meridian. Business-to-business consultants, business owners and managers are encouraged to attend this FREE event.

As business people we deal with an increasingly competitive marketplace, more so now that technology has enabled businesses to go global. Consultants especially find the marketing task to be difficult because they are essentially selling themselves. Traditional promotional tools such as advertising aren’t often cost effective or objective and don’t bring in clients as quickly as most independent business professionals would like.

Martin will cover 8 proven, cost effective promotional strategies to greatly improve marketing results for any consulting business. In addition, her presentation will include what pitfalls to avoid in promotion, the true definition of promotion and the key step to effective promotion and why it is non-negotiable.

A former Competitor Intelligence & Market Research Manager for a Fortune 500 company, Martin started Sanders Martin Consulting in 1996 to help entrepreneurs and business owners find, attract and keep the most profitable clients, overcome aggressive competition and get a high return on investment on promotional dollars.

Make your plans now to attend this last meeting before we take our Summer break.

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