I'm spending the day at a findability workshop at Boise State University where the topic of writing press releases and public relations is a central theme to strategically boost the visibility of our businesses in new and traditional media.
Last week I received a free e-book called The New Rules of PR by David Meerman Scott. This book parallels a lot of the discussion that's taking place today.
I'm sure I'll have more to write about what I learned today in my next few posts, but in the meantime to the readers of the TVCNet Blog, members of TVCNet and guests at today's findability workshop, please enjoy this free publication.
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